Whether you are a local company looking to expand internationally, or a foreign company looking to establish a foothold in the Australian market, ESP International can assist you with the expansion option which best suits your company’s corporate needs. Should you decide on a joint venture or acquisition strategy, we can assist with the identification of potential strategic alliance partners. Or if you decide on a Greenfields approach, we can ease your transition into the local market by helping formulate a comprehensive plan to help mitigate any potential financial risk and legal obligations associated with entering an unfamiliar territory.

For companies considering expanding into overseas markets, our network of ESP International partners can help with location selection. We have experienced consultants with considerable experience in operations in the complex European and Asian markets. As part of our service, we can provide practical advice and assistance with cultural differences; administrative roadblocks including institutional weaknesses, government policies and political hostility; geographic issues including lack of common borders and physical remoteness; economic factors; infrastructure issues; competition issues; tax policies including tariffs and other trade barriers; labour costs; quality of potential local partners; and availability of local suppliers.

A successful strategy for exiting your business is just as important as your market entry and growth strategy. Timing is crucial with the key being to maximise your company’s value before exiting, and to minimise the amount of time consumed. ESP International can help you plan your exit strategy on a number of levels. As part of our business planning sessions, we can build a timeframe and financial objectives into your long-term business plan in regards to an exit strategy.

When it comes time to exit your business, this can be a lengthy process depending on the size and complexity of the business, and the reason for exiting. ESP International can help guide your company through this process including; developing a detailed plan of the various steps required; from reaching agreement and obtaining authorisation from the owners, to dissolving the business entity, through to disposal and transfer of assets.

ESP International provides clients with the expertise, marketplace research, resources, and marketing tools needed to design and implement a go-to-market strategy that enables long-term market growth and profitability. Our team of marketing specialists can offer strategic advice on every aspect of your marketing strategy including: distribution channels, market segmentation, channel program design, branding and pricing strategy.

ESP International works with our clients to help develop a growth plan that focuses on the most effective way to achieve expansion to grow revenue and value. We help you to build and execute strategies to select and enter markets; build channels and partnerships; increase customer adoption; acquire and integrate companies; and scale growing businesses. We work closely with you to identify measurable growth goals, develop, and execute the solutions to achieve them.

Whether it’s integrating two separate entities after a merger, introducing a new web-based processing system for employees, or a new product line, change is a necessary and constant part of today’s business landscape. How the change process is managed can have a significant impact on your company’s bottom line. Every change impacts on your workforce and how they do their job. If employees are not engaged changes can be hampered by slow adoption and low utilisation.

ESP International works with our clients to develop and execute a successful change implementation strategy. We consider situational awareness – understanding the change and who is affected; support structures – identify the change team and sponsors; strategy analysis – consider risks, possible resistance and tactics for averting this. Every strategy is tailored to your organisation’s individual needs and to meet the unique circumstances surrounding the change.

Having a sales operation that's able to consistently deliver peak performance is critical to the success of all commercial businesses.  Increasing competition, pressure on margins and more demanding customers means that every year there is more pressure to improve on previous targets. This a challenge common to most of our clients and ESP International has decades of experience working with sales teams to help improve revenue generation and profitability without compromising on the customer experience.

Typical areas we focus on include developing an understanding of the client’s needs; identifying key strategies for each phase of the buying process; how to match sales activities to the client’s purchase cycle; recognising and maximising differing buyer roles; how to clearly demonstrate a link between your capabilities and the customer’s requirements; and identifying strategic gaps that can lose sales.

A successful sales strategy is dependent on a sound marketing strategy and this is the cornerstone of ESP International’s Marketing Services. We work closely with your leadership team to understand and clarify your business goals including a clear description of your business, an overview of your products and services, a summary of your target customers and how your company is positioned compared to the competition – this forms the basis of the marketing strategy.

ESP International also provides assistance with developing specific marketing plans that are the practical application of your marketing strategy. This includes details about your company’s positioning, pricing strategy, sales and distribution, and advertising and promotions.

We are not a public relations or an advertising agency, therefore our role is not to provide tactical marketing advice, or to help execute your marketing plans. Our role is to work with you to develop a clear vision for your company; galvanise your organisation behind the brand, and ensure that your marketing strategy will grow sales and profitability.